The WCG For E-Commerce
I took the same magic from the original Website Copywriting Guide and studied top e-commerce brands' sites to create the perfect solution for all of your e-commerce client's needs.
The WCG For E-Commerce is jam-packed with marketing infused writing prompts that encourage your clients to think like a marketer as they write. Each section has example copy to get your clients' wheels turning and inspire them to write their best.
The WCG For E-commerce is not merely the original WCG with added features. It is its own entity, explicitly built for e-commerce.
A Review of the Original WCG:
★★★★★
"The Website Copywriting Guide is a freaking work of genius. Every web designer's least favorite part of their job is getting content on time, and this absolutely solves all of my problems. It's customizable to easily make on-brand and so easy to use from a client and designer perspective, making collaborative seamless for once. This guide is worth SO MUCH and added so much value to my client deliverables and process literally overnight. Don't wait on this— you'll get your timelines back and your clients will adore you."
Lydia Kerr. | Owner of Telltale Design Co
The guide covers:
❏ Home Page
❏ Email Pop-Up
❏ Highlighted Product Page
❏ About Page
❏ Return/Exchange Policies
❏ FAQs
❏ Blog Landing page
❏ Customer Contact Page
❏ Retail/Brand Partnership Page
❏ Product Detail Collection
❏ Extra Snippets/CTAs
❏ Bonus Pages
18 pages of prompts, filled example copy to get your clients' wheels turning and inspire them to write like a marketer.
The guide covers:
❏ Home Page
❏ Email Pop-Up
❏ Highlighted Product Page
❏ About Page
❏ Return/Exchange Policies
❏ FAQs
❏ Blog Landing page
❏ Customer Contact Page
❏ Retail/Brand Partnership Page
❏ Product Detail Collection
❏ Extra Snippets/CTAs
❏ Bonus Pages
18 pages of prompts, filled example copy to get your clients' wheels turning and inspire them to write like a marketer.
Notable Updates
⟳
Home Page
The Home Page content gathering is entirely restructured to support e-commerce sites by emphasizing product marketing and connecting with consumers. Primary CTA’s, pointed reviews, and consumer incentives are a few examples of the updated home page collection.
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Highlighted Product Page
One of the most valuable pieces of the guide is the Highlighted Project Page. This portion is roughly five pages long and is saturated with marketing strategies that invite users to connect with their customers and sell their products.
The WCG For E-Commerce enables you to begin your e-commerce projects with all necessary information about every product in the shop. No more back-and-forth gathering product quantities, price, tags, etc. You'll have everything you need before you even touch the website.
Easily customize the guide with colors and fonts, incorporate your branding, and plug in your own copy examples.
Do I have to be a web designer to use this guide?
Nope! Most people who are using this guide are clients of web designers. Maybe you're taking your website into your own hands and need guidance on where to begin with the copy. This is for you.
I’ve been floored at the response to The Website Copywriting Guide.
The Website Copywriting Guide has changed so many of our processes for the better. I couldn’t leave our e-commerce clients out of the magic, and knew I had to make The WCG For E-Commerce.
✓
Copywriter Approved
A professional copywriter has approved the Website Copy Guide. They even shared that the guide helped them identify where their website lacked copy! It does its job, friends.
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What It’s Not
The goal of this guide is NOT to replace a copywriter. Hear this. This guide bridges the gap for those needing guidance with their website copy, but are not ready to hire a copywriter.
And the best part?
Review of the original Website Copywriting Guide:
★★★★★
Morgan Franzon. | Owner of Lagom Creative
FAQs
+ What format is the guide?
The guide itself is a Google Doc. Whenever you purchase the guide, you'll receive a PDF with download instructions and guidance on best use practices.
+ Why Google Docs?
Google Docs is the most readily available, collaborative document experience. It's free, easy to use, and storage is cloud-based, meaning you and your clients can access the guide anywhere, anytime.
+ Do I have to be a web designer to use this guide?
Nope! Most people who are using this guide are clients of web designers. Maybe you're taking your website into your own hands and need guidance on where to begin with the copy. This guide will be your best friend!
+ What type of projects is this helpful for?
While the guide is specifically designed for E-Commerce Website Copy, I wish that I had something like this whenever I launched my very first product as a service-based business. I believe that any website selling a product, course, or service can benefit from this version of The WCG. In addition, you'll find that it helps users identify key brand phrases. Consistent messaging across all business platforms reinforces a brand, making the guide a helpful tool for social networking of any kind.
+ Is there a limit on how many clients can use the guide?
The current license does not contain restrictions on the number of users. This is truly the best value the guide will ever be!
+ Can I customize it with my branding?
Absolutely! After purchase, the guide is 100% yours to customize and edit to best serve you and your clients.
+ Does the guide grant me access to a copywriter?
While copywriting services are not immediately available through the guide, I am happy to recommend trusted copywriters I've partnered with in the past.
Didn't see your question answered? I gotchu.
Due to the digital nature of this product, refunds are not available.